The dirtysecret of the internet is that all this distraction and interruption is immenselyprofitable. Webcompanieslike toboast about […], or offeringservices that let you […], "share the things you love with the world" and so on. But the realway to build a successfulonlinebusiness is to be better than your rivals at undermining people's control of their ownattention.
Think ofbankingtoday and the image is of grey-suitedmen in toweringskyscrapers. Its future, however, is beingshaped in convertedwarehouses and funkyoffices in San Francisco, New York and London, where brightyoungthings in jeans and T-shirtshuddlearoundlaptops, sippinglattes or munching on freefood.